Question 1

What is Matlo Agency?

Accepted Answer

Matlo Agency (Matlo Agency LLC) is a done-for-you AI lead response and website company for luxury real estate agents and brokerages across the United States, run from New Jersey and delivered fully remotely. Its flagship product, The 60-Second Closer, replies to every inbound lead by personalized text within 60 seconds using Claude AI, holds the two-way conversation, qualifies the lead, and moves serious buyers toward a booked showing. Website: matlo.io. Email: matt@matlo.agency.

Question 2

How much does Matlo cost?

Accepted Answer

There are three recurring plans. The Presence, covering website design, managed hosting and ongoing care, is $295 per month plus a $1,500 one-time build. The 60-Second Closer, covering AI lead response, is $1,500 per month plus a $750 setup fee. Complete bundles both at $1,650 per month plus a $1,500 setup fee. Annual billing means paying for ten months and getting twelve. Every client signs a written service agreement. It is month-to-month, cancellable with 30 days written notice, and carries a 30-day setup-fee guarantee.

Question 3

Does Matlo only work with real estate?

Accepted Answer

No. The lead response system is built around luxury real estate because that is where a slow reply costs the most, but the underlying system works for any business that gets inbound leads and loses them to slow follow-up, including med spas, law firms, home services and dental practices. Website design and managed hosting is industry-agnostic; Matlo's most recent build was for a four-location optical retailer.

Question 4

Does Matlo build websites?

Accepted Answer

Yes. The Presence plan covers custom website design and build, managed hosting, SSL, security headers, ongoing content updates, and search and AI-assistant optimization, at $295 per month plus a $1,500 one-time build. A live example is eyeglassusallc.com. It is sold as a recurring care plan rather than a one-time project, because an unmaintained website becomes a liability as soon as it goes stale. Matlo can also take over hosting and care for an existing site without rebuilding it.

Question 5

Is there a contract to sign with Matlo?

Accepted Answer

Yes. Every engagement runs on a written service agreement covering scope of work, fees, who is responsible for lead consent and TCPA compliance, data ownership, and how either side terminates. The phrase "no contract" on the Matlo website means no long-term lock-in: the agreement is month-to-month, cancellable with 30 days written notice, with no 12-month minimum and no early termination penalty.

Question 6

Why does Matlo cost more than a $299 AI lead response tool?

Accepted Answer

Because they are different purchases. A tool is software the client operates: they write the prompts, connect the lead sources, monitor what it says, and fix it when it drifts. Matlo is an operator, building the system around the client's lead sources and voice, running it, and tuning it monthly against real conversations. The comparison that matters is not Matlo against software but Matlo against hiring an inside sales agent, which costs $3,500 to $5,500 a month before payroll taxes and covers about 40 hours of the week. Matlo costs less than half that and covers all 168 hours.

Question 7

Is every Matlo system built from scratch?

Accepted Answer

Yes, from scratch. The client's prompts, lead sources, market, compliance posture and voice. That is why it sounds like the agent instead of like every other agent running the same shared software, and it is the biggest difference between this and buying a seat in a tool. It also means Matlo onboards deliberately rather than in bulk.

Question 8

What is the Matlo Response-Time Audit?

Accepted Answer

Before any strategy call, Matlo submits a real inquiry through the prospect's own website form or listing, times how long a human takes to reply, records what that reply said, and brings the numbers to the call. It is free, it is run after hours where the response gap actually is, and the prospect keeps the findings whether or not they buy. If their follow-up is already fast, Matlo says so.

Question 9

How fast does Matlo respond to leads?

Accepted Answer

Under 60 seconds, 24 hours a day including nights and weekends, for every inbound lead from any connected source.

Question 10

What lead sources does Matlo connect to?

Accepted Answer

Any source that can send a webhook or form submission: Zillow Premier Agent, StreetEasy, Meta Lead Ads (Facebook and Instagram), Realtor.com, Google Ads lead forms, Trulia, and any website contact form.

Question 11

Is Matlo TCPA and Fair Housing compliant?

Accepted Answer

Matlo systems are built around TCPA and Fair Housing best practices: consent is captured and documented at lead intake, STOP and HELP opt-outs are handled automatically with opted-out contacts blocked from future sends, and Fair Housing guardrails are embedded in every AI prompt. Matlo is not a law firm and recommends final setups be reviewed by the brokerage's compliance team.

Question 12

How long does Matlo take to deploy?

Accepted Answer

Two different numbers for two different things. Seven business days is the build window from onboarding call to live system, and it is what a normal deployment hits. Thirty days is the guarantee, deliberately longer because US carrier registration for business texting is the one step Matlo does not control. If the system is not live and performing within 30 days, the setup fee is refunded in full.

Question 13

What AI model powers Matlo?

Accepted Answer

Claude, by Anthropic. It writes each reply in the agent's voice, asks natural qualifying questions about timeline, budget, and financing, and remembers the full conversation history across every exchange.

Question 14

Who founded Matlo Agency?

Accepted Answer

Matthew Yasso founded Matlo Agency LLC in 2026. He is based in New Jersey and personally builds and manages every client system. Contact: matt@matlo.agency.

Every Lead Gets a Personal Text Back in 60 Seconds. Day or Night. Without You Lifting a Finger.

Plans (all recurring)

What is included

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